When one company owns the marks and the others use them
If your holding company licenses its marks to the companies that run the brands, you have homework the USPTO never reminds you about. Check the quality. Keep the license current. Make sure the name in the website footer matches the owner on the register.
What usually goes wrong
The license nobody checks
A license with no quality control can be treated as giving up the mark. The quarterly reviews were supposed to happen. Nobody wrote down the ones that did.
The wrong name on the record
The operating company on the website, the holding company on TSDR, and a footer that names neither. Anyone can spot that mismatch, including the other side in a dispute.
A dozen renewals on a dozen clocks
§8 in years five and six, renewal in years nine and ten, then every ten years. Each registration runs on its own schedule. Miss one and you lose the registration.
What it looks like with the records in one place
| Mark | Serial | Status |
|---|---|---|
| GOOD RITUAL | 98460367 | Allowed |
| CASA LOOM | 99592200 | Published for opposition |
| THE MODERN NONNA | 99514648 | Office action |
| VINTAGE BOX OFFICE | 98732668 | SOU extension granted |
| KEHE CONNECT BI | 97298436 | Registered |
| CARVICO | 99592199 | Opposition pending |
| VESTIGE | 97500000 | Abandoned |
- GOOD RITUAL98460367Allowed12 Nov 2026
- CASA LOOM99592200Published for opposition01 Oct 2026
- THE MODERN NONNA99514648Office action15 Oct 2026
- VINTAGE BOX OFFICE98732668SOU extension granted16 Dec 2026
- KEHE CONNECT BI97298436Registered25 Jun 2030
- CARVICO99592199Opposition pending—
- VESTIGE97500000Abandoned—
Licensor
Your holding company
Licensee
Your operating company
Effective
01 Oct 2026
Marks covered
Every mark the operating company sells under
Quality-control reviews, rule R14
- Q4 2026Openin 99 days31 Dec 2026
- Q1 2027Not yet open31 Mar 2027
- Q2 2027Not yet open30 Jun 2027
More than one missed quarter is flagged as high naked-licensing exposure.
The register with each mark's owner of record, beside a license between two of your companies and its quarterly review calendar.
The parts that matter for you
- Your structure, on the record
- Every mark has an owner and a brand. Every brand has a company that runs it. Archecura shows the chain and flags a brand run by a company that doesn’t own the mark and has no license to use it.
- Licenses with a review calendar
- Quarterly, twice a year, or yearly. Each period closes when you record a quality check. Miss more than one quarter and the docket calls it out.
- Renewals on the docket
- §8, §15, and §9 for every registration, with the window, the due date, the grace period, and the fee floor. Reminders at 180, 90, 30, and 7 days, then daily during grace.
- A warning before the wrong assignment
- Assigning an intent-to-use application before use is alleged can void it. The record tells you before anyone signs.
- One email a month
- What’s registered, what’s pending, what’s due in the next ninety days, and which licenses are behind on review.
Start on Portfolio
Sixty marks, unlimited brands and companies, licenses with quality checks, dated specimens, and the monthly report. $99 a month.